The most difficult part to online marketing is deciding where to start. Below I will list the main areas that are most relevant for beginners and how to implement them in an effective way. Begin by taking action by using the following recommendations below.
Organic SEO
In most cases, organic search engine optimisation is the main growth channel in relation to digital marketing. Generally organic takes a lot more time and effort, but when appropriately executive it can give you the best and most sustainable results. Other blogs such as the Moz Blog can give you more advanced SEO tips as you progress in this area.
PPC Advertising
In my opinion the use of Pay Per click to your campaign needs to be combined with organic to receive the best results possible. Correct use of Google AdWords can lead to instant results while you are waiting for your organic searches to increase. By being able to set your own budget, you are fully in control of your spending and checking for conversions using analytics you can adapt your campaign to give you a higher ROI.
Social Media Marketing
Build awareness about your products or service and increase your branding with the correct use of social media marketing. You are also looking to drive more traffic to your website using various social media channels. Essentially, by targeting potential customers and gaining more followers you can obtain great benefits for your online business. The most popular and effective social media platforms to utilize are Facebook, YouTube, Google+, and Twitter.
Google Remarketing
The final weapon to your arsenal should be using Google remarketing as clever way to connect a lot more effectively with visitors to your website. Set and budget and display target adds for potential customers who have previously visited your site even if they have never purchased off it. While browsing elsewhere on the net, these target forms of advertising such as images, text and video will be displayed.